adidas WORKOUT

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2011 | design, planning, product development | office furniture system | 1,700 workspaces | manufacturer: Planmöbel | photos © Werner Huthmacher, © Lichtblick Fotografie Volker Bueltmann | adidas group, Herzogenaurach

KINZO develops an office space and furniture program for adidas that combines highest functional needs with the spectacular laces-architecture by kadawittfeld. The furniture design absorbs the communicative architectural language and completes the office complex making it a dazzling experience with the visual quality and continuity of a film set – as if the furniture were part of the architecture or the architecture were part of the furniture.

Already in spring 2009, KINZO is able to win the idea competition competing against renowned manufacturers. The nifty and modular furniture concept accomplishes the required balance between various functional aspects virtually without effort: Large amounts of apparel and footwear samples can most naturally be combined with ordinary office articles.

The assortment of close to 50 elements enables numerous room and function variations. So the system presents itself as a well-casted and precisely coordinated furniture team with a sporting spirit. In the end, a new method of environment-friendly powder coating guarantees extra quality adding a premium finish to the progressively debonair design.

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